Circle business · Brand guidelines
Use the nyr identity consistently across regions
Trust-first visuals: clear, calm, and privacy-aligned. No public hype, no misleading visuals.
Core elements
- Typography: Manrope; use regular, semibold, and bold weights consistently.
- Palette: brand teal, mint, coral, amber, gold, ink, red.
- Shape language: rounded, calm, privacy-forward UI.
Voice & tone
- Direct, clear, human — avoid hype.
- Reinforce trust, consent, and safety.
- Localize responsibly; respect cultural norms.
Do
- Use approved logos and spacing.
- Show mutual connections when depicting product.
- Highlight trust, consent, safety, and audience controls in messaging.
Do not
- Distort logos, recolor arbitrarily, or add shadows.
- Depict public search or open friend requests.
- Use stock imagery that misrepresents trust levels.